Posts Tagged ‘twitter’

Costly Tweets

Gilbert Gottfried’s ill-timed and politically incorrect Twitter message last week in the immediate aftermath of the Japanese earthquake and tsunami could be the latest instance in which someone has paid dearly for thoughts put down in 140 characters or less. “Could be the latest instance” is the operative phrase here as, at the rate things have been going, people seem to be getting fined, fired and publicly chastised right and left for pressing the Tweet button too soon.

Last August, The Daily Beast ran an in-depth piece on those who saw a marked decline in their paychecks after a remark was sent to their followers on the micro-blogging service.
As should be expected, and as Twitter’s popularity remains unabated, the list has grown.

Atlanta radio announcer Chadd Scott was put out of work for criticizing Delta Airlines on Twitter.

NFLer Terrell Owens’ announcement on Twitter that „A lucky fan wearing my jersey 2day will get a signed football by Me & Ocho Cinco! My asst will pick U out!! Good luck!”

And, of course, there was 50 Cent’s equally inappropriate remark about the Japan quake last week.

Making Money on Twitter

Until quite recently Twitter seemed sluggish to the point of indifference on the subject of monetizing its micro-blogging service. As millions of users came pouring in, the company, at least in the public perception, appeared to have no plans on how to profit from his huge success.

But that didn’t stop others from looking for ways to get more buck for their Tweets.

For more than a year, a few companies that sought ways to capitalize on the 140-character space sprouted up in Twitter-land. Now it seems their time has come with what to this point has to be the pinnacle of commercialized micro-blogging.

Earlier this week Fast Company ran a piece on what might the singular most lucrative Tweet of all time, a Twitter ad by Charlie Sheen that became a run-away smash hit – garnering the sponsor hundreds of thousands of visitors it would never have receive otherwise.

The advert was run through ad.ly, a company that has become the promotional Tweeting gateway to the stars. The list of celebs on the ad.ly account is a veritable who’s who of Twitter notoriety: Snoop Dogg, Cristiano Ronaldo, Kim Karashian … bringing in hundreds if not thousands of dollars per character for everyone involved.

However, an ad.ly account is only attainable to true Twittering legends. But that doesn’t mean that millions of other Twitterers are left out. There are some crumbs for the rest of us.

MyLikes and Sponsored Tweets are two firms that allow those with a Twitter account to run advertisement on their feeds. Each tends to pay those who use the respective services on a cost-per-click basis for traffic in the United States.

Sepp Blatter Tops Twitter

The president of FIFA, Sepp Blatter, has been the man of the morning on Twitter. And many of the 140-character-or-less comments – believe it or not – were not nice. Here are some of the more popular Tweets following the decisions to award the 2018 and 2022 World Cups to Russia and Qatar, respectively:

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Online Anti-Vuvuzela Movement Taking Off

If the sound of keyboards typing their disdain towards the vuvuzela could be brought together collectively, then there is a chance it might drown out the much-despised noise emanating from South African soccer stadiums.
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The Great Twitter Follower Scare of 2010

It was on the tenth of May in the year 2010 when tens of millions of Twitter followers disappeared in an instant.
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